2024| ATP FINALS – Torino – State Archives
During the Finals and under the patronage of Turismo Torino and the Municipality of Turin, the MoR created a temporary exhibition of some parts of the collection and thematic panels. The prestigious exhibition space of the State Archives was used, which also hosted other sections dedicated to tastings of Piedmont region wines and food, enhancing to a record turnout.
2024| ATP FINALS – Torino – “Polytechnic of Turin”
Also on the occasion of the Turin ATP Finals, in collaboration with the Polytechnic, the exhibition “Tennis & Technology” was set up. In collaboration with the University, the Emma Strada classroom was set up with the 12 most iconic and innovative rackets and a selection of the most famous champions who used them over time.
2024| FINALS ATP di Torino – Tennis club SPORTING
Also on the occasion of the Turin ATP Finals, in collaboration with the Polytechnic, the exhibition “Tennis & Technology” was set up. In collaboration with the University, the Emma Strada classroom was set up with the 12 most iconic and innovative rackets and a selection of the most famous champions who used them over time.
2024| ANGHIARI (AR) – Craft show
On the occasion of the Val Tiberina Craft Exhibition, organized by the municipality of ANGHIARI, one of the most beautiful villages in Italy, the MoR exhibited part of the collection in the context of a display on “Music and Tennis” in which the analogies between master luthiers and wooden rackets were highlighted
2023 | Finals ATP di Torino
On the occasion of the ATP Finals in Turin, collaboration with the Gattinoni Group to create a temporary exhibition of some parts of the collection and the thematic panels used in the 2023 Challenger circuits. The setup of the lounge in via Battisti 1 in the center of Turin included the display of MOR promotional video on the history of tennis and 50 historical rackets from various eras in our partner’s headquarters showroom.
2023 | Challenger MEF circuits
Collaboration with MEF Tennis Events and FMA Hub for the “Challenger” tournament circuit of Perugia, Todi, Parma and Olbia. The themes chosen were the timeline of the historical evolution of rackets from 1874 to the present day, the technological and material evolution, plus a section, in a dedicated room, including photos and rackets of the 31 multiple winners of Grand Slam tournaments, which was a great success with the public.
2021 | ATP Finals in Turin
On the occasion of the ATP Finals, another more integrated exhibition solution was created at the Nuvola LAVAZZA showroom and was used for interviews with VIPs and tennis players. The exhibition was open to the public
2019 | ROMA Internazionali d'Italia BNL
On the occasion of the Internazionali d’Italia BNL in Rome, a collaboration with PHILIP MORRIS allowed the display of a selection of “iconic” rackets that attracted the interest of tennis fans and enabled the brand that hosted it considerable visibility for a new product