The M.O.R. allows for a wide variety of temporary, static or itinerant exhibition solutions for some parts of the collection, related to thematic panels in ATP tournaments or private events.
The storytelling methods, using the MOR rackets, are multiple and can be designed according to the needs of the individual client and sponsor.
The exhibition solutions and themes chosen that have been most successful with the public are the timeline of the historical evolution of rackets from 1874 to the present day, the technological and material evolution, plus a section, in a dedicated room, including photos and rackets of the 31 multiple winners of Grand Slam tournaments.
In some cities it was possible to simulate a tennis court in the main square to allow young champions to play with rackets from the past, giving particular emphasis to the tournament and its sponsors.
Upon request, it is possible to display some rackets used by some very famous champions of the recent past or still active, signed and certified.
Our display solutions, already created or future, can be developed with one of our partner agencies specialized in events and brand activation.
Possibility of “lead activation” through quizzes on the history of tennis and its champions.
Based on the experience with Philip Morris at the BNL Internazionali d’Italia, the MOR can represent an exhibition opportunity also for brands that are not necessarily operating in the world of tennis but who wish to advertise in the sector.